Module Title:   Imaging and Design

Module Credit:   20

Module Code:   EM-0222D

Academic Year:   2015/6

Teaching Period:   Semester 2

Module Occurrence:   A

Module Level:   FHEQ Level 5

Module Type:   Standard module

Provider:   Film & Media

Related Department/Subject Area:   School of Computing, Informatics and Media

Principal Co-ordinator:   Mr Patrick Allen

Additional Tutor(s):   Kate Mellor

Prerequisite(s):   None

Corequisite(s):   None

Aims:
The development of advanced concepts in electronic imaging and design in the context of real-world design projects; to prepare students for advanced work in electronic imaging. Practical and applied understanding of the use of image and text in communication with specific audiences.

Learning Teaching & Assessment Strategy:
The module is delivered through a combination of lectures, practical workshops and demonstrations, design seminars and supervised project work. Two projects act as a vehicle to support seminar and tutorial work. Through self-initiated projects students will engage critically with concepts such as urban living, sustainability, and the environment. Two related imaging and design projects form the assessed coursework. Supplementary assessment is to repair deficiencies in original submission.

Lectures:   24.00          Directed Study:   152.00           
Seminars/Tutorials:   24.00          Other:   0.00           
Laboratory/Practical:   0.00          Formal Exams:   0.00          Total:   200.00

On successful completion of this module you will be able to...

critically engage with key concept relating to urban living, sustainability and the environment, and understand how to integrate these into a practical context.

On successful completion of this module you will be able to...

demonstrate imaging technology skills and the ability to integrate techniques in electronic imaging to produce visual design projects.

On successful completion of this module you will be able to...

deploy the ability to interpret a complex design brief.

  Coursework   40%
 
  Project 1 image production exercise (photographs and logo).
  Coursework   60%
 
  Project 2 print and publication exercise.

Outline Syllabus:
Advanced image generation; imaging and design in the media; identity and branding; design concepts and working with a brief; the design process; scale portability and re-use; electronic images and the real world.

Version No:  8