Module Title:   Media Audiences

Module Credit:   20

Module Code:   EM-0239D

Academic Year:   2015/6

Teaching Period:   Semester 1

Module Occurrence:   A

Module Level:   FHEQ Level 5

Module Type:   Standard module

Provider:   Film & Media

Related Department/Subject Area:   School of Computing, Informatics and Media (Bradford Media School)

Principal Co-ordinator:   Ben Roberts

Additional Tutor(s):   TBA

Prerequisite(s):   None

Corequisite(s):   None

Aims:
The module aims to introduce students to the analysis of key theoretical approaches to the media audience.

Learning Teaching & Assessment Strategy:
A series of lectures will deliver core material. Students` learning is supported by tutorials and directed study. Supplementary assessment: repair deficiency in original submission.

Lectures:   18.00          Directed Study:   176.00           
Seminars/Tutorials:   6.00          Other:   0.00           
Laboratory/Practical:   0.00          Formal Exams:   0.00          Total:   200.00

On successful completion of this module you will be able to...

Analyse the major theoretical approaches to the media audience.

On successful completion of this module you will be able to...

Ability to apply, compare, and contrast theoretical approaches to the ways in which media texts and audiences interact.

On successful completion of this module you will be able to...

Demonstrate effective oral and written communication skills, critical reading skills and the ability to summarize information and take part in group discussions.

  Presentation   50%
 
  Seminar presentation (20 mins)
  Coursework   50%
 
  Essay (2000 words)

Outline Syllabus:
Media consumers and producers; the hypodermic model ; the effects debate; dominant, oppositional and negotiated codes; new media audiences; audience research.

Version No:  3