Module Title:   Media Ethics, Compliance and Sustainability

Module Credit:   20

Module Code:   EM-0258D

Academic Year:   2015/6

Teaching Period:   Semester 1

Module Occurrence:   A

Module Level:   FHEQ Level 5

Module Type:   Standard module

Provider:   Film & Media

Related Department/Subject Area:   School of Computing, Informatics and Media (Bradford Media School)

Principal Co-ordinator:   David Robison

Additional Tutor(s):   Patrick Allen

Prerequisite(s):   None

Corequisite(s):   None

Aims:
To engender discussion around ethical standards across media forms and develop collaboratively the concept of `sustainability` (environmental, social and economic), as it relates to a specific field of study (broadcast, web, animation etc). You will be made aware about key issues in media law and regulation, including accessibility, inclusivity, intellectual property, and health and safety.

Learning Teaching & Assessment Strategy:
The primary support mechanism is a series of workshops, supplemented by weekly lectures, in which the tutors will facilitate debate around the week`s topic and guide students in their coursework development. There will also be a mini-conference/workshop event over two days which will be integral to delivering syllabus content. This will contain screenings, accompanied by workshops, offered by a range of staff and guest speakers in their specialist areas. The MCQ examination will focus on testing knowledge and understanding of compliance and legal issues. The individual essay will explore elements of the syllabus in depth and be informed by the student`s wider reading. Supplementary assessment is to repair deficiency.

Lectures:   12.00          Directed Study:   175.00           
Seminars/Tutorials:   8.00          Other:   2.00           
Laboratory/Practical:   2.00          Formal Exams:   1.00          Total:   200.00

On successful completion of this module you will be able to...

analyse and discuss appropriate ethical frameworks for media communication, production and distribution. Have an understanding of specific aspects of media and professional law. Analyse and discuss the concept of sustainability, as it relates to your degree programme. Have an understanding of specific aspects of media and professional law.

On successful completion of this module you will be able to...

Engage in critical debates around the themes of media and the environment, copyright, defamation and balance. Evaluate alternative models of distribution and `alternative` frameworks for software and media distribution.

On successful completion of this module you will be able to...

demonstrate independent research skills, critical thinking, written and publishing skills.

  Coursework   25%
 
  1000 word essay
  Coursework   50%
 
  2000 word essay
  Examination - MCQ 1.00 25%
 
  Multiple choice exam focusing on compliance and legal issues (1 hour)

Outline Syllabus:
Gender, race, age and disability discrimination acts, inclusivity, ethics, balance, defamation, and compliance in media law including copyright, IP and Health and Safety. Wikis, open source, community arts and media. Sustainability - social, economic and environmental issues surrounding media and computing.

Version No:  4