Module Title:   Design for Industry Project

Module Credit:   40

Module Code:   EM-0376Q

Academic Year:   2015/6

Teaching Period:   Semester 2

Module Occurrence:   A

Module Level:   FHEQ Level 6

Module Type:   Project

Provider:   Film & Media

Related Department/Subject Area:   School of Media, Design and Technology

Principal Co-ordinator:   Dr Ian Palmer

Additional Tutor(s):   Dr Jon Purdy

Prerequisite(s):   None

Corequisite(s):   None

Aims:
The module offers a team exercise to produce, present and reflect on a project from an industry/commercial brief, and will enable you to work effectively in teams within client oriented parameters, developing appropriate working methods using leading edge design and production techniques.

Learning Teaching & Assessment Strategy:
A series of lectures will deliver up-to-date case studies, advice on team working, and an outline of product development and production processes. Learning is applied through practical media production projects, (undertaken in groups) and supported by tutorials and selected exercises. Students participation and engagement is assessed via the tutorial sessions, and the appropriate distribution of practical tasks (across team members) is assessed in the `credentials pitch` and `proposal and progress` presentations. The final project and presentation to assess the discipline-based production skills of the team. Individual students then reflect on their own team performance via the written report, and award peer marks to their fellow team-members. Due to the collaborative nature of the assessment being difficult to replicate, the supplementary assessments are individually based.

Lectures:   3.00          Directed Study:   325.00           
Seminars/Tutorials:   72.00          Other:   0.00           
Laboratory/Practical:   0.00          Formal Exams:   0.00          Total:   400.00

On successful completion of this module you will be able to...

critically evaluate the detailed requirements of a client-led brief, including the need for adapting the brief to a client`s revised requirements;
Use significant judgement to devise a response to a client brief, critically evaluate newly converging technologies and apply accordingly.

On successful completion of this module you will be able to...

utilise high-level idea creation, pre-production and production techniques;
Manage the creative process, including planning, scheduling and project management;
Identify, select and employ suitable technologies and techniques.

On successful completion of this module you will be able to...

efficiently work and communicate with others, utilising skills such as time management, conflict management, problem solving and leadership.

  Presentation   10%
 
  Project propasal - group presentation (15 minutes)
  Presentation   10%
 
  Final project presentation (15 minutes)
  Other form of assessment   40%
 
  Project deliverable: Final project
  Other form of assessment   10%
 
  Individual tutor mark-based on participation in & engagement with the realisation of the team project.
  Other form of assessment   10%
 
  Individual peer mark-based on individual contribution to team activities & completion of project production duties
  Coursework   20%
 
  Individual report (3000 words)
  Other form of assessment   50%
 
  Supplementary assessment - individual production project based on an element of the original team production project.
  Coursework   50%
 
  Supplementary assessment - individual report (2500 words)

Outline Syllabus:
Team working: the Belbin test; conflict management; responding to a client brief; presentation skills; pitching a proposal; pre-production, planning, and project management; health and safety issues; design issues; copyright and IPR; professional practice within new media industries.

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