Module Title:   Image and Identity

Module Credit:   20

Module Code:   EM-4039D

Academic Year:   2015/6

Teaching Period:   Semester 2

Module Occurrence:   A

Module Level:   FHEQ Level 7

Module Type:   Standard module

Provider:   Film & Media

Related Department/Subject Area:   School of Computing, Informatics and Media (Bradford Media School)

Principal Co-ordinator:   Patrick Allen

Additional Tutor(s):   Kate Mellor

Prerequisite(s):   None

Corequisite(s):   None

Aims:
To gain advanced interdisciplinary framework for the production and evaluation of identities from the perspective of the individual; communities and corporations; global institutions. To produce and submit artwork of a professional standard for a public exhibition.

Learning Teaching & Assessment Strategy:
Production techniques delivered through Workshops and Master classes. Theoretical strategies delivered via seminars. Preparation and submission to an public exhibition. Production of an on-going journal. Supplementary assessment to repair deficiency in original submission.

Lectures:   0.00          Directed Study:   152.00           
Seminars/Tutorials:   48.00          Other:   0.00           
Laboratory/Practical:   0.00          Formal Exams:   0.00          Total:   200.00

On successful completion of this module you will be able to...

demonstrate advanced knowledge of the creative and practical processes required for the production of artwork for display in a public space. You will understand, at an advanced level, the context of your work from the perspective of the individual; communities and corporations; global institutions.

On successful completion of this module you will be able to...

apply production goals and production lifecycles in digital arts and media content production to public communication tasks in the real world. You will have mastered the output and presentation techniques required to realize a public communications project.

On successful completion of this module you will be able to...

demonstrate mastery in:
Project Management - to manage the production of work for submission to a public gallery or other space.
Presentation: present a clear message that is sensitive to its context.
Evaluation: critical analysis of output from a variety of perspectives.

  Coursework   40%
 
  Project: Artwork/Integrated Design/Media Product
  Coursework   60%
 
  Report and Journal: Reflective Analysis of Project (1,500 words). A Journal/Blog

Outline Syllabus:
Contemporary Public Communications in Context: from personal to global messages
Screen Dreams: Image, Text and Identity in Contemporary Communication
Augmented Public Spaces: new spaces for creativity.
Analysing Media Texts: creativity and critique
AdWorlds and Adbusters: Branding and Identity in contemporary media
No Logo: the decline of the corporate message?
Framing Global Identities: the boundaries of global messages

Version No:  2