Module Title:   Marketing and Entrepreneurship

Module Credit:   10

Module Code:   MAN0307M

Academic Year:   2015/6

Teaching Period:   Semester 2

Module Occurrence:   A

Module Level:   FHEQ Level 6

Module Type:   Standard module

Provider:   Management

Related Department/Subject Area:   School of Management

Principal Co-ordinator:   Mr Shahid Rasul

Additional Tutor(s):   -

Prerequisite(s):   MAN0713M

Corequisite(s):   None

Aims:
To stimulate an interest in and understanding of research into entrepreneurship and marketing.
To examine the interface between entrepreneurship & other disciplines, especially marketing.
To encourage creative/entrepreneurial thinking about marketing opportunities & business growth.
To critically evaluate entrepreneurial new business ventures.

Learning Teaching & Assessment Strategy:
A series of interactive lectures and tutorials will provide you with the theoretical frameworks and conceptual underpinning to the subject (LOs 1a, 1b and 1c) and allow you to understand the key issues in the field (LOs 2a and 2b). The individual coursework assesses your understanding of the theory and your ability to link it to practice .The group coursework requires you to work in teams to identify, research and evaluate a new venture idea (LOs 3a and 3b). The module adopts a broad understanding of entrepreneurship which incorporates social and economic dimensions and links with sustainable development. You will be encouraged to engage with enterprises and enterprise facilitators and feedback will be provided during class discussions and activities.

Lectures:   12.00          Directed Study:   82.00           
Seminars/Tutorials:   6.00          Other:   0.00           
Laboratory/Practical:   0.00          Formal Exams:   0.00          Total:   100.00

On successful completion of this module you will be able to...

understand the key issues in business formation and marketing opportunity recognition; and understand different business growth processes and factors influencing business growth

On successful completion of this module you will be able to...

appreciate the current issues and debates in entrepreneurship/marketing research; and understand the characteristics of entrepreneurial managers;

On successful completion of this module you will be able to...

generate and evaluate business ideas and marketing opportunities; and work effectively in teams.

  Coursework   70%
 
  Individual Case Study of up to 2,500 words or equivalent
  Coursework   30%
 
  Group project of 2,500 words or equivalent
  Coursework   70%
 
  Supplementary: Individual Case Study of up to 2,500 words or equivalent
  Coursework   30%
 
  Supplementary: Individual reflective assignment of up to 1,500 words or equivalent

Outline Syllabus:
What is entrepreneurship?
Understanding the role of the entrepreneur.
Market opportunity recognition.
Constructing a business model.
Evaluating opportunities.
Entrepreneurial marketing.
Business planning and formation.
Managing growth.
Sustainable business development.

Version No:  9