Module Title:   Electronic Commerce

Module Credit:   10

Module Code:   MAN0607M

Academic Year:   2015/6

Teaching Period:   Semester 1

Module Occurrence:   A

Module Level:   FHEQ Level 6

Module Type:   Standard module

Provider:   Management

Related Department/Subject Area:   School of Management

Principal Co-ordinator:   Dr Craig Johnson

Additional Tutor(s):   -

Prerequisite(s):   None

Corequisite(s):   None

Aims:
To develop an understanding of the management implications of electronic commerce needed for making informed operational and strategic decisions about electronic commerce and its business exploitation.

Learning Teaching & Assessment Strategy:
Lectures and tutorials. In the directed study, students will be encouraged to explore a range of electronic commerce applications on the World Wide Web. Oral feedback is given to informaL group presentations in tutorials based on these topics.

Lectures:   12.00          Directed Study:   80.00           
Seminars/Tutorials:   6.00          Other:   0.00           
Laboratory/Practical:   0.00          Formal Exams:   2.00          Total:   100.00

On successful completion of this module you will be able to...

understand:
A) fundamentals of Internet technology and its use in business;
B) the potential for future applications and the major implications for business practices.

On successful completion of this module you will be able to...

critically analyse the main applications and business areas in which electronic commerce is currently being used and its impact.

On successful completion of this module you will be able to...

use a multi-disciplinary approach to apply E-Commerce principles in a business/public/voluntary sector organisation.

  Examination - closed book 2.00 100%
 
  2 hour closed book examination

Outline Syllabus:
Introduction to e-business and e-commerce.
Marketplace analysis for e-commerce.
E-business infrastructure.
E-environment.
E-business strategy.
Supply chain management.
E-procurement.
E-marketing.
Customer relationship management.
Change management.
Analysis and design.
Implementation and maintenance

Version No:  5