Module Title:   Retail Marketing.

Module Credit:   10

Module Code:   MAN0710M

Academic Year:   2015/6

Teaching Period:   Semester 1

Module Occurrence:   A

Module Level:   FHEQ Level 6

Module Type:   Standard module

Provider:   Management

Related Department/Subject Area:   School of Management

Principal Co-ordinator:   Mr Martin Haley

Additional Tutor(s):   -

Prerequisite(s):   MAN0713M     MAN0702M

Corequisite(s):   None

Aims:
To introduce the changing nature of the retail marketing environment.
To familiarise you with marketing principles and theories that can be specifically applied to retail organisations.
To provide you with a practical application of retail marketing concepts and techniques.

Learning Teaching & Assessment Strategy:
Lectures will provide the information for you to build knowledge of Retail Marketing and its planning issues, and develop critical awareness of strategic retail marketing and planning dilemmas within business (LOs 1a, 1b, 2a and 2b).
Lectures and assigned readings are used to disseminate materials exploring theory, concepts and techniques in Retail Marketing and guest lecturers from industry will share their professional experience and knowledge. Tutorials, which encourage student discussion and participation, will further develop understanding of the theory, concepts and techniques through the management of a retail company`s marketing function within a computer simulation. Students, in groups, prepare and input their solutions to problems and case studies. All Learning Outcomes are supported by lectures, tutorials and associated reading, and are summatively assessed by a group assignment based on a simulated case study. LO 1a, 1b and 3 are summatively assessed by a time-constrained examination undertaken at the end of the module. Oral formative feedback is given during tutorials and written summative feedback of the group assignment is provided after the assessment period. The module addresses ESD through content on ethics and CSR.

Lectures:   12.00          Directed Study:   80.50           
Seminars/Tutorials:   6.00          Other:   0.00           
Laboratory/Practical:   0.00          Formal Exams:   1.50          Total:   100.00

On successful completion of this module you will be able to...

a) critically evaluate Retail Marketing issues that a retail business may face; and b) understand the key concepts of Retail Marketing as they apply in contemporary commercial and consumer markets.

On successful completion of this module you will be able to...

a) analyse Retail Marketing planning issues within a retail marketing simulation; and b) develop and implement retail marketing planning decisions within a computer simulated dynamic retail environment

On successful completion of this module you will be able to...

have developed analytical, problem solving, report writing and experience group work skills.

  Examination - closed book 1.50 70%
 
  Examination - closed book
  Coursework   30%
 
  Group project of up to 2500 words
  Examination - closed book 1.50 70%
 
  Supplementary Examination - closed book
  Coursework   30%
 
  Supplementary: individual reflective assignment of up to 1000 words

Outline Syllabus:
Distinctive aspects of retailing marketing
.

Methods and approaches to retail strategy and marketing planning.
Consumer behaviour and retail operations.
The management of service and quality in retailing.
The retail marketing mix and the retail product.
Merchandise Management.
Retail Pricing.
Retail communications and promotion.
Retail distribution and supply chain management.
Retail Location strategies and decisions.
Management of the retail brand.
Application of IT to retail marketing.
Consumerism and ethics in retailing, including sustainable development.

Version No:  13